The tendency to spend an inordinate amount of time agonizing over meaningless decisions is known as Fredkin's Paradox.
When faced with choosing between options if one is obviously better, the time you spend pondering will be minimal. As the two options get closer and closer to each other in quality, the time you spend considering them will increase.
That's why deciding if your new vehicle should be a car or a truck is a relatively easy decision while deciding which shirt to wear on your date can frustrate you for hours.
The natural consequence of options being pretty much the same means that we will spend longer and longer periods of time carefully considering the choices that will make less and less difference in our lives.
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